BBC Worldwide has appointed Kelvin Yau as general manager in Greater China, effective 17 August.
Based in Beijing, Yau will oversee BBC Worldwide’s channel and content distribution, local production, affiliate distribution and brand development activities across Greater China including Hong Kong, Taiwan and China. He will also be responsible for BBC Worldwide’s format and brand licensing in these territories.
David Weiland, EVP for BBC Worldwide Asia, said: “Kelvin’s vast experience will also serve as a catalyst for BBC’s continual growth in the highly dynamic Greater China market.”
Yau joins BBC Worldwide from The Economist Group where he was managing director, China and Taiwan. Prior to The Economist Group, he held positions at Euromoney Publications and IR- VONline.com.
Commenting on the appointment, Yau said: “BBC Worldwide has accomplished tremendous success in building the reach and reputation of BBC overseas. As an avid admirer of the British creativity advocated by BBC, I am looking forward to joining BBC Worldwide and helping promote its quality content across Greater China.”
He joins Monty Ghai, SVP and GM (Southeast Asia), Myleeta Aga, SVP & GM (India) and Soojin Chung, GM (Northeast Asia), reporting to Weiland.