BDO Unibank has handed BBDO Guerrero creative duties for its institutional campaign for 2014, following a four way pitch.
The agency will work on promotions for BDO’s retail and business banking to reinforce the bank’s core brand positioning. BDO is currently ranked as the Philippines’ largest bank in terms of total assets, loans, deposits, capital and trust fund under-management. It was recently named the Best Asian Bank for 2013 by FinanceAsia, a first-ever win for a Philippine bank
“This represents an enormous win for us. BDO has a tremendous image and an excellent affinity with its customers. It is an honor for us to develop the next phase of such a successful campaign,” Tony Harris (pictured), chief executive of BBDO Guerrero, said.
BBDO Guerrero ran away with the Agency of the Year of the 4As Agency of the Year Awards for 2012. This is the fourth time BBDO Guerrero has captured this title, having won it in 2007, 2008 and in 2009. Along with this top award, the agency also won Best in Market Performance award and Digital Excellence award.