This post is sponsored by Adjust.
Paid marketing is evolving, and it’s your job to keep up.
For newcomers, however, catching up can be daunting. With the industry constantly adapting to new trends and technologies, how can you build your knowledge effectively and get the best understanding of the opportunities and challenges you’ll face as a marketer?
That’s why Adjust has built the Back to Basics guide to get you up to speed with the basics of paid marketing that you’ll need to make your mark, and help you make smart (and some tough) decisions about your marketing strategy.
As paid marketing evolves to span the funnel and bridge touch-points, the pressure is on marketers to build the capabilities to drive, measure and repeat positive results.
It’s a tall order and can feel daunting if you’re just starting your career. Beyond the job itself, you’ll feel the need to grow your knowledge to both improve your abilities, while also becoming savvy enough to dodge silver-bullet solutions that promise to end all your user acquisition woes. As you’ll find, there’s no such thing – and no replacement – for the effort you need to invest in order to become a professional marketer.
But don’t be overwhelmed by the mountain of knowledge you need to master. Instead, break your learning down into manageable pieces, and you’ll be at the summit in no time.
There’s never been a more pressing time to learn. Mobile is the king of digital and online, eclipsing desktops, TVs and every other device available.
In 2018, mobile subscriptions outnumbered the global population, with 7.9 billion connections versus 7.7 billion people. If your company wants to engage customers, mobile is the only game in town. People depend on their mobile devices to manage their lives, interact with brands, conduct commerce, transfer money, and even pray.
But engagement through advertising requires marketers to master a laundry list of skills and capabilities to segment, target and re-target audiences, while finding the right ways to measure the performance of every campaign can be just as hard. On top of that, you’ll need to understand (and collaborate with) a wildly complex ecosystem.
From agencies to app publishers, analytics to attribution, SSPs, DSPs and ad networks, it’s up to you to know who does what, and why.
That’s where Adjust’s “Back to Basics” guide comes in.
Make sense of unfamiliar jargon and the multitude of options when it comes to ad formats and cost models while getting a handle on the key metrics you’ll need to assess your performance and track results.
Featuring tips and tools for building your marketing strategy, critical campaign set-up information and unmissable criteria to choose and manage vendors, Adjust’s Back to Basics guide covers all bases and cuts through the noise to provide newbie marketers with the essentials they need to get started.
Download Adjust’s 2020 Back to Basics mobile marketing guide.