Interpublic Group nabs BBDO’s global CMO

Interpublic Group has appointed Simon Bond as chief growth officer.His role will be effective 9 September 2015 onwards.

Bond will be responsible for driving Interpublic’s growth initiatives across the network and will report to Philippe Krakowsky, EVP, chief strategy and talent officer. He joins IPG from BBDO, where he worked for the past seventeen years in various posts, most recently as the agency’s global chief marketing officer.

He spent over ten years helping the BBDO network build out its digital operations across Europe, MENA and Asia Pacific, and also created its digital innovation practice called the Digital Lab.  Bond moved to BBDO NY in 2009 and became global CMO of BBDO Worldwide in 2011. Under his tenure as CMO, the agency won accounts like American Family Insurance, Bacardi, CVS, Emirates Airline, Footlocker, Wells Fargo and many more.

“Bond has a proven track record of building business and delivering integrated marketing solutions for many of the world’s largest and most sophisticated clients. He has a deep understanding of both the current media environment and all its marketing verticals,” said Krakowsky.

“Increasingly, clients are asking us for ‘best-of-IPG’ solutions involving multiple parts of our company. Simon will be an asset to our agencies’ business development teams, focusing our new business activity around best practices, and ultimately driving growth across the group,” Krakowsky added.

Bond (pictured) said: “There’s tremendous momentum at the company, apparent in its industry leading organic growth and some big recent wins. Michael, Philippe and the leadership team are both collaborative and modern, which is positioning them to win in the market. In my new role, I hope to continue building this culture of growth and winning, and look forward to helping current and potential clients benefit from IPG’s unique open architecture model and roster of agencies.”



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