M1 shows its cheeky side in latest ad campaign

Telecommunications company M1 has launched a campaign that builds on its brand promise ‘M1. For Every One.’

The campaign, titled ‘Making Moments Special,’ showcases the lives of individuals while demonstrating the use of M1’s products and services in their lives.

The campaign launched in June and consists of press insertions in Singapore newspaper The Straits Times and Chinese language daily Lianhe Zao Bao. It also aired 45 second TV spots on MediaCorp channels and out-of-home  placements which will run for six weeks. Further advertising is supported online by 15-second YouTube pre-rolls.

Subramaniam, chief marketing officer of M1, said, “We’re always interested in how our customers live with our brand. This campaign is all about telling those stories in a fun and engaging way.”

Campaign Credits:

Managing Director – Melvin Kuek
Chief Strategy Officer – Hari Ramanathan / Yousuf Rangoonwala
Creative Director – Bruce Watt
Art Director – Katherine Khor
Copywriter – Kevin Joseph
Account Director – Zach Wong
Account Executive – Grace Ng

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