Possible Greater China names new chief strategy officer

Creative digital agency Possible has appointed Paul Lin as chief strategy officer of its Shanghai office, responsible for leading strategy development across China.

Lin boasts a long career in digital advertising, specialising in crafting effective integrated solutions that solve client’s business problems. He has held a number of senior positions at advertising agencies including DDB, BBDO, Wunderman, and most recently Saatchi & Saatchi, working for leading brands such as PepsiCo, P&G, AmBev and J&J.

Shane Atchison, Possible global CEO, said Lin joins at an exciting time of growth for the agency.

“Paul is a leader, collaborator and an advocate for great ideas, and is perfectly placed to create and develop effective holistic digital solutions for our clients.”

Commenting on his appointment, Lin said, “With top talent, working with some of the world’s leading brands, I look forward to joining the Greater China team to continue to create world-class work.”

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