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Proximity’s ClayCam for Hotlink

Hotlink, the prepaid brand of Maxis Communications, has launched ClayCam, the digital execution of its BBDO/Proximity-created campaign “So Much Is Possible”, which has garnered over 10,000 visits within a week.

The application, featured on the Hotlink homepage, allows users to submit their requests for figures to be shaped in modeling clay. Users may then watch their requests being molded and shaped by sculptors in real time via live video streaming.

Proximity’s art director, Lim Wern Kee says, “it’s like having a personal gift exclusively made-to-order, except it’s created online, in real time.”

These live sessions are webcasted each day between 10 a.m. and 8 p.m. Users can also browse through the gallery of requests and rate their favorites.

Proximity had done the Friendster profile for Hotlink last month.

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