Southeast Asian eCommerce platform Shopee has come out on top as the most positively discussed brand in Malaysia for the first time in YouGov’s annual BrandIndex Buzz Rankings in Malaysia. According to the ranking, Shopee had a Buzz score of 60.9. Separately last year, Shopee was also ranked the most advocated brand in Malaysia for the second year.
Meanwhile, WhatsApp and Lazada came in second and third with a score of 49.4 and 45.6 respectively. Electronics manufacturer Huawei also made it into the top ten, placing itself in the eighth place with a score of 41.0. Overall, YouGov said digital brands have a strong presence in Malaysia, with closely behind.
Meanwhile, food also seems to be one of the most talked-about topics, as McDonald’s came in third with a score of 49.4. Milo was ranked fifth with a score of 43.4, while KFC came in 10th with a score of 38.9. Other brands that made it to the top ten rankings are YouTube, AirAsia and Maybank.
Shopee was also ranked the most improved brand by YouGov, topping the chart with an improvement Buzz score of 18.1. PROTON followed closely behind in second place with an improvement score of 14.5, while Netflix took the third place with an improvement score of 8.3.
Payment service providers such PayPal and Visa made into the top ten as well, having an improvement score of 3.5 and 1.8 respectively. Other brands that saw an improvement in their Buzz scores were Sephora, Safi, Samsung, Similac, and Etiqa.
Ervin Ha, head of data products said Shopee’s high scores reflect its brand health. “Shopee has clearly done a fantastic job in getting people talking about the brand, taking the top spot for the first time, and rising fast in the rankings. Its clever localised ads and persistent marketing across the nation have worked well,” he added.
YouGov BrandIndex measures the public’s perception of brands on a daily basis across a range of measures. The annual rankings are compiled using Buzz scores from across all 52 weeks of last year. Buzz scores measure whether people have heard anything good or bad about a brand during the previous two weeks.