Cosmetic brand SILKYGIRL has appointed Kingdom Digital to handle social media duties in Malaysia and Singapore for a year, following a pitch held in the fourth quarter of 2019. The agency is responsible for developing and executing social strategy, creative content, and community management for SILKYGIRL Malaysia’s Facebook and Instagram, as well as SILKYGIRL Singapore’s Facebook. SILKYGIRL declined to comment on A+M‘s queries regarding the incumbent.
Daniel Chin, MD at Alliance Cosmetics Group International, said Kingdom Digital was chosen because of its solid track record in the industry.
“Kingdom Digital has demonstrated that they have a firm understanding of the SILKYGIRL brand and our audiences. We are confident that their social media expertise will build meaningful consumer connections for the brand and boost our online presence in Malaysia and Singapore,” Chin said.
Ryan Ong, CEO at Kingdom Digital, explained that winning the account is an important milestone as the agency looks to further build its social media portfolio in both countries.
“We are incredibly excited to partner with SILKYGIRL as it is such a fun, youthful, and trendy brand. We look forward to delivering equally fun and compelling brand stories to its followers on social media, at the same time building a stronger brand affinity and desire,” Ong added.
Kingdom Digital broke into Singapore last July, marking its first international office outside of Malaysia. Led by business development director TS Sanjay, the agency is currently working on clients including Mediacorp, Tohtonku, and supplement brand Sangobion under P&G. The latest SILKYGIRL win adds on to the slew of clients the agency has bagged recently – OLDTOWN White Coffee, cleaning tools supplier Kärcher Malaysia, and Turkish-based cosmetics and care company Kopaş Cosmetic.