Tumi has launched a global film series across its digital channels, telling stories of perfection through innovation.
“Perfecting The Journey â€“ The Series” has drawn inspirationÂ from multiple industries, with each episode investigating the continuous drive towards perfecting a specific craft.
The first episode featuresÂ Korean-American actor Daniel Henney, explaining how achieving the â€śperfect sceneâ€ť is his ultimate goal as an actor. Directed by Jon Clements, it offers an inside look at Henneyâ€™s creative process when preparing for a shoot, from character research to the moment he steps in front of the camera. Of course, as this is a piece of marketing, Tumi products make an appearance as well.
The series will run globally across Tumiâ€™s digital and social channels, including Instagram, Facebook, Twitter, and YouTube.
Running alongside the film, the campaign is pushing a number of key visuals which see Henney travelling with Tumi’s latestÂ “19 Degree Polycarbonate” collection, which is exclusive to Asia-Pacific.
â€śWe see Henney as a true global citizen always striving to perfect his journey,â€ť says Victor Sanz, creative director of TUMI. â€śKnowing the passion we both share for our crafts made it easy to connect with him on a deeper level. Iâ€™m excited to share the first episode in this incredible new series and look forward to sharing more to come.â€ť