We Are Social opens office in Hong Kong

Creative agency We Are Social has opened a new office in Hong Kong to strengthen its creative offerings and footprint in Asia Pacific.

Hong Kong native Donald Wong will lead the office as head of We Are Social Hong Kong, overseeing a team of social media specialists including account manager Yun Gu, who is relocating from We Are Social’s Paris office. Before taking up his role in the city, Wong has spent the past three years at We Are Social Shanghai and now he will report to Peter Lin, who was recently promoted from China managing director to North Asia regional managing director.

“Hong Kong has always been the bridgehead linking the East and the West. It is therefore a natural and logical next step for We Are Social to move into this strategic position to better service our global-minded and global partners as well as our existing South China client base,” said Wong.

The Hong Kong office will service clients including BYD, TOUCHBeauty, and GMAC, which is the organising body behind the business school entrance exam, GMAT.

Speaking of the opening of the office, Lin said, “Entering Hong Kong has been our ambition for more than three years. The Pearl River Delta Region is home to a distinct mix of well-established and innovative new brands. By applying our social expertise, we believe we can help many brands in the region get much higher ROI on their marketing dollars.”

Founded by Robin Grant and Nathan McDonald in 2008, the agency has opened an office in Madrid in September and acquired a majority stake in Dubai-based agency Socialize earlier this year. Since launching the first Asia-Pacific We Are Social office in Sydney in 2010, the agency’s footprint in the region spans across Singapore, Shanghai and Beijing.

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